Great second jobs for Baby Boomers

Incredible second employments for Baby Boomers On the off chance that you’re one of the gigantic rush of Baby Boomers coming to (or effectively past) retirement age, you might be pondering the following period of your life. For some, proceeding to work is a money related need. For other people, it’s about remaining expertly dynamic without a similar 9-to-5 pound. In the event that you’re searching for approaches to remain dynamic and stay gaining, here are some second-stage professions to consider. 5 extraordinary second employments for Baby BoomersTeach what you knowOne of the advantages of reaching the finish of your first profession is that you have bunches of aptitude and experience developed. What preferred to do over offer that mastery and get paid for it? Numerous neighborhood junior colleges, proceeding with training programs, or online schools can generally utilize qualified instructors who have adaptable calendars. Or on the other hand you could think about substitute instructing. Check with your ne arby school area to perceive what their prerequisites are, yet numerous states don’t require substitute instructors to have a particular educating degree.Be a consultantIf you’ve got many years of involvement with a specific field, counseling can be an approach to change from the all day working world to one where you set your own calendar and compensation. Many Baby Boomers wind up in a situation to accomplish work for their previous organizations, and others extend their business to take on new customers. Probably the greatest upside of counseling is that it lets you take the abilities and experience you have and use it to make another business for yourself.Build a business out of a hobbyIf you end up with additional time after retirement, you may see that what utilized as a leisure activity would now be able to be a productive side hustle. Presently like never before, individuals are searching out interesting or craftsman products, so it might be an ideal opportunit y to increase that home carpentry shop or set up that Etsy store.  With an assortment of approaches to sell merchandise and enterprises internet, something you’ve consistently accomplished for no particular reason can make for a satisfying and beneficial next rush of your career.Make the world a superior placeAfter all, the Baby Boomers are the age of Woodstock and ’60s social equity. Working for a charitable can be an approach to prop that social optimism up, while remaining expertly dynamic. Not-for-profits come in all shapes and sizes, so there’s likely one in your general vicinity that fits with your perspective and your priorities.Many Baby Boomers likewise find that chipping in and offering back to the network is an approach to make another influx of profitability. Like counseling, chipping in gains by your abilities, experience, and time to help others.Find a franchiseOwning an instant establishment can be an extraordinary method to assemble a business without building it from the beginning. Franchisees can frequently be as included or hands-on as they need to be, straightforwardly dealing with the business or being the manager from a separation. It’s additionally an approach to learn new sides of a business, regardless of whether it’s food administration, a retail location, or other endeavor. The current marking and commercial center can slip the progress into another field, making it perfect for somebody searching for a next stage rather than a beginning over.Whatever your inclinations and qualities, there are a lot of choices and open doors for building a subsequent salary, creating abilities, or occupying the time after you’ve changed away from your first vocation.

Music and Teenagers Essay Example For Students

Music and Teenagers Essay In 1985 the manner in which music verses were taken a gander at changed until the end of time. You had associations, explicitly the Parents Music Resource Center, otherwise called the MARC, battling against verses in specific melodies. They needed a route for guardians to be cautioned before letting their children tune in to a specific melody or collection. Tipper Gore was a major piece of how it began. She had gotten her children a Prince collection. She was moving in the lounge with them to the music one day when she heard the verses and was stunned at what the verses were stating. She concluded that something should have been done so guardians would recognize what was on a collection before getting it. Different guardians concurred with and framed the MARC. As an association they made a rundown titled The Filthy Fifteen. In which they recorded fifteen tunes that they regarded as improper, expressing their thinking close to every tune. This rundown had craftsmen like Prince, Twisted Sister, Defy Leopard, and even Madonna and Cindy Lapper. These craftsmen made this rundown as a result of topics in their verses, for example, sex, masturbation, savagery, language, medication and liquor use, or even mysterious. Remember that these craftsmen were besting the diagrams, and had recordings on MAT constantly. The MARC orchestrated a gathering in the Senate, which was not extremely hard, seeing the same number of the individuals were spouses of the Senate Members. At this gathering they tended to numerous issues with verses in the music business. The MARC had a solid declaration about the verses in the music they were assaulting. Discussing things like what these verses stated, and in any event, giving models. Before the preliminary they were additionally offered the decision of a notice name on records and Music and Teenagers By relentlessness The Parents Music Resource Center has requested that the record officials make an industry wide uniform standard characterizing what comprises express and brutal preliminary. We of the MARC are doing whatever it takes not to boycott any melodies, and we restrict oversight or government guideline. Rather, we accept that the music business itself and its news sources should willfully eliminate savage and explicitly express material. We have proposed a rating framework for records, tapes and recordings that the business could oversee itself. She was stating that the Marcs objective was to make it so guardians could recognize what was on the collection before they got it for their children. At the point when the ARIA offered them the conventional admonition mark it was Just that: Generic. They needed something where they boisterous have the option to see precisely what was on a collection before they got it and had their children hear it out. At the point when the NCR got together they concluded there ought to be a rating framework that was worldwide and everybody could utilize so they recognized what they were purchasing. The music was likewise spoken to at this conference. You had the ARIA attempting to stop this demonstration all together and ensure that the music was secured against oversight. Stars like John Denver, Dee Snider, and Frank Kappa arranged declarations against the MARC. The principle worry for every one of them was the possibility of control. They shielded destitute, and the music business, by tossing out the primary change. Like in this statement from Frank Kappas Testimony Bad realities make terrible law, and individuals who compose awful laws are, as I would like to think, more risky than lyricists who commend sexuality. The right to speak freely of Speech, Freedom of Religious Thought, and the Right to Due Process for arrangers, entertainers and retailers are risked if the MARC and the significant marks perfect this awful deal. Kappa communicated the possibility that anybody ought to have the option to tune in to the music they need. He was stating that the MARC had an inappropriate thought, and on account of that they ere attempting to make a law that was going to change arrangers, entertainers and retailers rights. Despite the fact that he was guaranteed on various occasions that there would be no legitimate activity, he proceeded with his assessment of what was really occurring with the MARC. A similar thought was shared by John Denver in his declaration. Control of the composed or expressed word. It was so in Nazi Germany. It is so in numerous spots today where people with great influence fear the results of an educated and taught individuals. In a develop, amazingly various society, for example, our own, the entrance to all points of view of an issue turns out to be increasingly significant. Those things which as far as we can tell are unfortunate by and large end up being unfettering and sometime become exhausting. That procedure can't and ought not be smothered. That which is denied turns into that which is generally wanted, and that which is covered up turns into that which is generally fascinating. Therefore a lot of time and vitality is spent attempting to get at what is being kept from you. Our youngsters, our kin, our general public and the world can't bear the cost of this waste. John Denver had indistinguishable thoughts from Frank Kappa, however worded them in an unexpected way. He contrasted what the MARC was attempting with do to what occurred in Nazi Germany. He said that when things are controlled it squares things. It causes it to appear as and the terrible verses dont exist, and in Deniers conclusion, blue penciling the people groups minds. You can push things aside, attempt to shroud them, however there will consistently be individuals who need to perceive what this awful is. Individuals need what is being kept from you. It is human instinct. The MARC attempting to remove that was just going to draw more individuals toward it. His fundamental thought was that you can't keep things from the People. That they ought to have the option to hear and consider everything to be it was intended to be heard and seen, without the oversight, cause then they can have a superior point of view, and that is the thing that it was about in his mind. Both were informed not to stress concerning it by The Chairman of the Senate, John C. Music Appreciation Elements of Music EssayThat doesnt characterize the sort of individual he is however. Dee Snider. He is a solid Christian, he has children, makes overwhelming metal music, and still clings to his convictions. Because he is an individual who makes the sort of music that s titled as underhanded or awful doesnt make him terrible. Its Just what you tune in to. Individuals tune in to this sort of music for a wide range of reasons. Regardless of whether it be that they are discouraged, and use it as an outlet, or they like how it sounds, or even the message behind the tune. A kind is Just a sort of music, not a marking framework for types individuals. Things being what they are, can individuals really be impacted by music? Obviously they can. Adolescents invest a dominant part of their energy tuning in to music. A few examinations have demonstrated that kids who tune in to music a ton, however that doesnt imply that groups like My Chemical Romance or Link Park are awful for your emotional wellness. It could imply that children are utilizing this music to escape from the weight of their psychological state. They use music as a comfort. As indicated by Pediatrician Brian Primacy, at the University of Pittsburgh teenagers who experience the ill effects of misery and tune in to a ton of music Dont want to do anything, need to perform. Teenagers go to the music since they feel like there is nothing else. They need to tune in to something that they can associate with, and be encircled by something they can act naturally with, not battling to keep every one of their feelings bolted up some place inside themselves. Guardians can consider ages tuning in to a great deal of music as their method of getting out for help. Music isn't ordinarily the reason for a dysfunctional behavior, yet it tends to be a break. Music can impact individuals however, particularly when one of every three well known tunes has a reference to medications, sex or liquor. Which implies for each hour of music that children tune in to they get at any rate thirty-five references to substance use and sex. Be that as it may, of course, if a child is that effortlessly impacted which most youngsters are seeing as their minds are as yet developing should kids truly be tuning in to music that will cause them to do awful things? About 4% of all music is hostile to medication and sex. Gaining admittance to that music is hard in light of the fact that it isn't making the best 40 graphs. Fortunately there is an entire subculture committed to hostile to tranquilize, indiscriminate sex, and Just living a decent, clean, or straight-edge, life. Straight-edge is a young development that began in the late seventies and mid eighties when the Punk Movement was beginning. It is based around the punk way of life, yet there is one contrast. Individuals who are straightedge will in general carry on with an existence without drugs, liquor, cigarettes, and even wanton sex. A ton of straight-edge individuals are veggie lover or vegetarian, and some even go to where they wont take certain drug. It began as a band thing. Musicians were carrying on with this sort of way of life, and it gradually started to focus on onto the children who tuned in and admired the band. These individuals didn't care for what was happening around them with the implosion, self-loathing, substance misuse, and arbitrary sex. This subculture that started in urban areas like Boston and Washington DC spread rapidly over the world, and a large number of individuals carry on with this way of life. Individuals can tune in to no-nonsense groups, or even music like what is on the main 40, yet get a positive message. Today we don't hear much about music debate, We hear something about how Foster the Peoples new tune is extremely disputable, or how Eke$ha can't play at a setting as a result of a verse she has. We catch wind of Mille Cyrus accomplishing something excessively sexual in another music video, or lighting a dull in front of an audience. In any case, with VIPs acting the manner in which they do today it isn't so stunning. In the sasss there was a ton of new contention. Individuals were turning out to be increasingly open, and music with disputable verses were beating the outlines. Today all the music that has verses that would be viewed as terrible in our normal age is underground. You don't find out about groups like Blood On The Dance Floor Motionless in White or even Escape the Fate and Bring Me The Horizon. On the off chance that groups like those were making the main forty you may find out about more individuals whining and needing to accomplish something. The main forty melodies are by individuals like Robin Thic

English Regents Essay Samples - Find All That You Need to Know

English Regents Essay Samples - Find All That You Need to KnowThere are many different types of English Regents Essay samples available online, which is a good thing. However, when you want to get the right answer, you need to be able to find the right answer. Unfortunately, if you don't know how to find the right answer, you can end up with an essay that doesn't have a sound argument and has a rather random story arc.You can find these kinds of Regents Essay samples all over the internet. All you have to do is simply take a look around, and you will find plenty of information about these kinds of essays online. This is because the internet has made it so easy for everyone to get their hands on this kind of writing.Nowadays, it has become the norm to use the internet to pass time throughout our entire life. We constantly go online to do everything from watching television to playing games. All of this means that we spend a lot of time on the internet, and this means that there are pl enty of things to read, watch, or even play online.Therefore, you need to be able to find all of these other things and research them with ease, but also you need to be able to find the right answer to a Regents Essay sample. You need to be able to weed out the bad ones with ease. You need to be able to get the right answer to the questions that you have. In order to do this, you need to know what kind of writing you are looking for.The English Regents Essay samples that you can find all over the internet can be quite diverse. Some of them may only focus on one topic, while others may take more of a broad view. Most of the time, the overall theme of the essay is really important, however, the question and answer section are what makes the essay whatit is.The reason why you need to be able to weed out the bad ones with ease is because you will need to make sure that you know how to properly cite your sources. You need to be able to ensure that you have the right information for the e ssay. You need to be able to remember things and get everything that you need to.Therefore, if you want to do your homework properly, you need to take a look at the English Regents Essay samples that you are able to find online. Not only will you find a wide range of topics that you are able to research, but you will also be able to access them all at one place. You will be able to put your research into one place where you can find it easily. This means that you will be able to save yourself a lot of time and money, as well as get a better understanding of the subject.You can do all of this by simply taking a look at the English Regents Essay samples that you are able to find online. All you have to do is simply find the exact question and answer that you need, and then spend some time researching it. With a little bit of research, you will be able to weed out the bad ones and get the right answer to the question that you need to answer with ease.

Hot Sex with Stranger One Rainy Afternoon - 2282 Words

Hello guys, This is Chuck, I had written a true story of me and my maid Veena when I still lived in Bangalore. This one is about my encounter with a total stranger. Someone I did not get to ask her last name too, but had some of the most amazing time ever !! If my memory serves right this happened around a few months before I boinked Veena :) It was during the rainy season in 2008, My work then required me to travel between Bangalore, Chennai and Hyderabad for trainings that I used to conduct and because I moved so much, I did not buy a vehicle in Bangalore. It was a fine afternoon but as I was getting ready to leave it started raining heavy but I went downstairs anyways and stood in the parking lot of my apartment waiting for the rain to†¦show more content†¦I could see that she was liking what I had to say but sort of was pretending to know it already. She then asked for the washroom and I pointed her to one - She walked into the washroom I could hear her flush a few seconds later I heard a thud. I called out to her and asked her if everything was fine - she did not answer, 2 minutes later I went closer to the door and called out again. She opened the door and came out with a limp and told me how she had slipped and that her back was hurting. Now, dont ask me if this was for real or if she was faking it - as you are going to see - I did not complain. I put her arms over my shoulder and made her sit on my couch and put the leg she was limping with on the table. I remember brushing her boobs on me in the process. I stood up and closed the door and asked her if wanted to rest a while - she did not say a thing but kept rubbing her waist. I asked her if she wanted me to help her and she still did not say a thing. I got on my knees and pushed her slowly to her side to see if there was anything visible - I could not see a thing - I asked her if I could rub some blam massage it and she did not say a word still - I did not want to get up and get balm but I slowly lifted her salwar on her side and rubbed her slowly and kept asking her where it hurt - she was looking away from me and my hands had alreadyShow MoreRelatedCreative Writing : Essay 1981 Words   |  8 Pagesam on my back. And the sound of your voice has made me very excited. I can provide you with more details, or, better yet, you can come here and see for yourself.† â€Å"Oh my God, David, why did you say that? What are you trying to do to me?† â€Å"You’re the one who asked me if I was naked. I doubt you ask every guy that you talk to on the phone if he is buff before answering. I don’t think you call Sal’s Pizzeria to have a pie delivered and ask old Sal if he’s nude.† â€Å"My pizzeria isn’t named Sal’s—it’s calledRead MoreA Dialogue of Self and Soul11424 Words   |  46 PagesProfessor at the University of California, Davis; and Susan D. Gubar a Distinguished Professor of English and Women’s Studies at Indiana University. They have also collaborated on No Man’s Land: The Place of the Woman Writer in the Twentieth Century, Sex Changes and Letters from the Front with the aim of using feminist criticism to understand the achievements of British and American women in modern times. More recently they have also co-authored a collection of poetry, Mother Songs (1995), for andRead MoreIgbo Dictionary129408 Words   |  518 Pagesand electronic file may remain. I have also corrected other obvious errors, checked and updated scientific names and reformatted the headings. I have added additional etymologies where they were known to me and substituted updated scientific names. One orthographic change is the substitution of the more easily understood Å‹ symbol for the velar nasal in place of the ‘n’ with ï€ ¤ superdot (n) in the manuscript. The photographs were inserted by the editor, deriving from fieldwork in Nigeria. I believeRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pages or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson E ducation, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this bookRead MoreProject Mgmt296381 Words   |  1186 Pagesnumerous articles in these areas, plus a text on project management. He has also conducted research with colleagues in the International Project Management Association. Cliff has been a member of the Project Management Institute since 1976 and was one of the founders of the Portland, Oregon, chapter. He was a visiting professor at Kasetsart University in Bangkok, Thailand in 2005. He was the president of Project Management International, Inc. (a training and consulting firm specializing in projectRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pagesmanagers need to recognize that a business’s incom e comes from its customers, not from Wall Street. 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Intimate Partner Violence By New Zealand - 1300 Words

My chosen issue is Intimate partner violence. One of New Zealand’s increasing issues is Intimate partner violence (IPV). IPV is recognized as a major public health threat and a significant social issue. IPV is observed as one of the world’s most serious human rights concerns due to its widespread. As exemplified by New Zealand legislation the Domestic Violence Act 1995 considers IPV to constitute a category of family violence. According to the Act, IPV involves an individual committing violence against another person with whom that individual is or has been in a domestic relationship. Those people that are at increased risk of developing mental and physical health problems including depression, chronic pain, gastrointestinal disorders, traumatic brain injury, post-traumatic stress disorder, and substance-related disorders. The therapists are therefore more likely to meet women who have been victim of IPV. In this essay I’ll be highlighting on the prevalence of physical and mental health issues for women with an experience of IPV. The women’s who are affected by IPV are mainly due to remaining in an abusive relationship, culture and childhood sexual abuse are also seen as a risk factor of IPV. I will be portraying this issue from Marxists perspective and also using Marxist Feminists theories to relate to this issue to create a better understanding. The social issue- describe Domestic violence is also known as intimate partner violence because it often is caused by aShow MoreRelatedRelation Between Traditional And Modern Societies Essay1199 Words   |  5 PagesIntroduction: According to family violence clearinghouse, intimate partner violence consists of physical and sexual violence, emotional abuse, intimidation, harassment, economic abuse damage to property and threats or sexual abuse towards an intimate partner. 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I will talk about how different cultural feelings, religions and exposure to intimate partner violence can be an example of culture and violence intersecting by observing the threateningRead MoreDomestic Violence : A Global Public Health Problem Of Epidemic Proportions, Requiring Urgent Action Essay899 Words   |  4 Pages â€Æ' Executive Summary 2 Introduction 2 Theoretical Frameworks 3 Defining Domestic Violence 5 A Brief History 6 International Comparisons 7 Discussion of Domestic Violence 9 References 10 Executive Summary This report will offer a review of Domestic Violence in Aotearoa/New Zealand. The ways in which this abuse occurs will be included as well as theoretical frameworks to aid in understanding the extent of this social problem. A review was issuedRead MoreDomestic Violence Is Not A New Phenomenon Essay1595 Words   |  7 PagesDomestic violence is not a new phenomenon. 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Reason Domestic violences occurs when the abuser wantingRead MoreThe Domestic Violence Act 1995 Essay1499 Words   |  6 PagesIn New Zealand, 1 in 4 woman will experience a form of intimate partner violence (IPV) throughout the course of their relationships (New Zealand Family Violence Clearhouse, 2015). The Domestic Violence Act 1995 (2014) defines violence in this instance as physical , sexual and psychological abuse. This abuse has a myriad of health consequences on all members of the whÄ nau, including children who witness or are subjected to this violence. The primary health care (PHC) nurse has a range of responsibilitiesRead MoreStructural Violence And Welfare Provision For 100 Families Essay1348 Words   |  6 Pagesrise due to increasing economic inequality caused by events beyond their control. These people are at the bottom of a social pyramid where power is concentrated at the top in the hands of a few politicians. In the report Urban Poverty, Structural Violence and Welf are Provision for 100 Families in Auckland, the authors use strong emotive language such as, stigmatising, discriminatory, punitive, violent, abusive, bondage, and through the use of phrases like, specific perpetrator and victim, institutionalisedRead MoreCrime As A Social Construction Essay1721 Words   |  7 Pagesemotionally abuse or neglect children. They do this by blaming their actions on other people, higher forces or believing their acts are harmless. In this essay I will begin by talking about crime as a social construction then touch on child abuse in New Zealand followed by a discussion of how my social contract theory helps us to explain this crime. 1.2 Crime as a social construction Crime as a social construction is the idea that reality is created in our minds. What we perceive something to be endsRead Moredomestic violence act in Uk1627 Words   |  7 Pagesï » ¿Domestic Violence Act in UK Domestic can be defined in many ways but the simplest meaning is ‘involving the home or family’ whereas violence means an ‘act of aggression as one against a person who resist’. In addition, violence does not relate to relationship problem or issue but is social context of reflection of a man overruling woman. It happens to all walks of people in life despite of age, sex, race, assets and cartography. Notwithstanding, scoop by both male and female endure hurts duringRead MoreInfluence Of A Caregiver s Personality And Resiliency On Their Likelihood Of Developing Secondary Ptsd1102 Words   |  5 Pagesrecent study showed that 87% of the research participants reported that Post-Traumatic Stress Disorder was in fact an issue within their relationship (Meis, Schaaf, Erbes, Polusny, Miron, Schmitz, 2013). In another study, it has been shown that Intimate Partner Aggression (IPA) is a frequent occurrence among relationships with veterans with 24.7% reporting a physical aggression toward them by the veteran and 93.7% reporting a psychological aggression (LaMotte, Taft, Reardon, Miller, 2014). A study

The Marketing Law in Australia - the Trade Practices Act of 1974 Case Study

Essays on The Marketing Law in Australia - the Trade Practices Act of 1974 Case Study The paper â€Å"The Marketing Law in Australia - the Trade Practices Act of 1974" is a  meaningful example of a case study on the law. It does so by examining and analyzing in detail the case of the ACCC v Waverley Woollen Mills Pty Ltd. It gives background or history of the case and determines Why the ACCC took action against Waverley Woollen Mills. Furthermore, it attempts to answer whether the ACCC should have taken action against Waverley Woollen Mills and the reasons for it. Lastly, it also aims to understand if the sections relied upon by the ACCC are good laws that will protect the interests of the consumers. Various cases similar to Waverley Woollen Mills will be used to prove this particular point and establish that the Trade Practices Act’s main responsibility is to protect consumers.Marketing Law – AustraliaWaverley Woollen Mills Pty. Ltd., is a company based in West Melbourne in the Australian state of Victoria. Their business areas include mohair, wool, woolen blankets, travel rugs, and wool-filled bedding products. Waverley Woollen Pty. Ltd., supplies a wide range of products in Australia and overseas. These products are manufactured from wool, mohair and alpaca fiber. In the first half of the year 2009, Waverley Woollen Mills Pty. Ltd., gave an undertaking to the Australian Competition and Consumer Commission (ACCC), under S. 87B of the Trade Practices Act of 1974. The history and reason behind the undertaking are as follows.History and BackgroundFrom the year 2004 to the first quarter of the year 2005, Saigon Wool Company based out of Ho Chi Min City, Vietnam, manufactured a range of woolen jumpers known as Work Wear Jumper for the Tasmania based company Blockmack Pty. Ltd. Approximately 16,540 woolen Work Wear jumpers were manufactured by Saigon Wool Company from wool fiber that was spun in Australia but woven in Vietnam. These jumpers were imported into Australia. In July 2005, Waverley Australia Pty. Ltd., purchased the asset s of Blockmack Pty. Ltd., and in the process, Blockmack transferred the ownership of the Work Wear jumpers to Waverley Australia as a part of this transaction. Once the assets were bought over and the ownership transferred, Waverly Australia began selling the Work Wear jumpers through its factory outlet and several of its retail stores in Tasmania and also through an unrelated company in the United States of America. In October 2008, Waverley Woollen Mills Pty. Ltd., purchased the business operated by Waverley Australia and thus assumed ownership of the remaining Work Wear jumpers. Between October 2008 and February 2009, Waverley Woollen Mills began selling the remaining Work Wear jumpers in its possession, from its factory retail outlet on the mill site in Launceston. The collar label on the Work Wear jumpers read â€Å"Product of Australia†, openly describing the product as one that is made in Australia. The underside of the plastic packaging containing the jumper had a sti cker attached to it, which read, â€Å"Product of Australia, Assembled in Vietnam.†Following an investigation, the ACCC, which is responsible for enforcing the Trade Practices Act 1974, alleged that Waverley Woollen Mills Pty Ltd., had breached the sections 52, 53 and 55 of the Trade Practices Act, in representing the jumper as a â€Å"Product of Australia†, when it was in fact manufactured in Vietnam. According to s. 52 Trade Practices Act 1974 (Cth), a corporation is not allowed to engage in misleading or deceptive conduct or conduct that is likely to mislead or deceive. Additionally, s. 53 Trade Practices Act 1974 (Cth), a company is prohibited from making false or misleading representations regarding the place of origin of goods. Based on the above two sections, it can be said that Waverley Woollen Mills is answerable to the ACCC, as they have falsely misrepresented the place of origin of the Work Wear jumpers sold by them. They have claimed that it is a product of Australia, when in fact it was made in Vietnam. Furthermore, according to s. 55 Trade Practices Act 1974, a person in trade is prohibited from engaging in conduct that misleads the public with reference to the nature of the goods, manufacturing process, characteristics or the suitability for their purpose. Here again, Waverley Woollen Mills has breached the Trade Practices Act 1974, by misleading the public regarding the manufacturing process of the Work Wear jumpers. The fact that they have breached the TPA is further proved based on the test for representations that goods are a product of a country given in s. 65AC Trade Practices Act of 1974. The first point in s. 65AC TPA states that a company claims that its product is made in a country when it uses words such as a product of or produces. This claim has been made by Waverley Woollen Mills in the label of its jumpers. However for a company to claim this, s. 65AC TPA gives two main prerequisites. Firstly, each of the significant ingredients or components of the goods must have that country as the origin and secondly, all of virtually all of the processes involved in the production or manufacture of the good must happen in the country specified. These two conditions have been breached by Waverley Woollen Mills Pty. Ltd., as the wool used for the jumpers was woven in Vietnam although it was spun in Australia. Since for a claim such as â€Å"Product of Australia†, all products and ingredients have to be manufactured and processed in Australia, the claim made by Waverley Woollen Mills is considered false and misleading.

Marketing Management Business model and Infrastructure

Question: Discuss about the Marketing Management for Business model and Infrastructure. Answer: Introduction Tesla Motors is an automotive and energy storage enterprise founded in 2003. Its headquarters is based in Palo Alto, California, United States. The company was established by a team of engineers named JB Straubel, Martin Eberhard, Ian Wright, Elon Musk and Marc Tarpenning. They build this company to show to the world that cars run by electricity are much more efficient than the cars run by gasoline. The firms mission is accelerating the transition of the world to sustainable transport. This firm is involved in designing, manufacturing and marketing battery electric vehicles, battery packs made of lithium ions and components of electric vehicle powertrain. The firm has flourished from a single retail store where the vehicles are used for marketing in the year 2008 to a total of 18 stores in at least 30 countries. From 2008 onwards, the firm has sold a total of 1650 Tesla Roadsters globally with a price tag of $109,000. By the year 2013, it has a global market share of 2% in the luxury sedan segment (Motors, 2015). Teslas main goal is increasing the number of battery electric vehicles to the consumers in three different ways. First step is by selling the vehicles through its vast network of showrooms owned by the company and also through online. The second is selling the components of the electric powertrain which have patent rights to different automakers to arouse interest so that they buy more battery electric vehicles. The last one is acting as a catalyst and setting an example to the people about the importance of driving which is fun and also socially responsible to the society (Mangram, 2012, pp. 289-312). The main strategy of this firm is to initially create a market base by selling its Roadster model. After that they will launch the Model S Sedan with a base price of $57,000 and by the year 2015, they will build Tesla BlueStar at a price tag of $30,000 that could capture the middle class consumers. Product Analysis Tesla has launched some models like the Tesla Roadster, Tesla Model S and Bluestar targeting the premium consumers to the middle class consumers. An analysis of the products has been discussed below. The first one is Tesla Roadster. It comes at a price of $109,000. It is a high performance electric sports car which can drive upto 250 miles. This car uses a lithium-ion polymer battery pack. Its unique selling proposition is it takes only four seconds to accelerate from 0 to 60 mph. It has a sporty look to attract the people in the luxury sports segment that is already occupied by legendary car makers like Ferrari and Porsche (Liu et al., 2014, pp. 236-286). The next model is Tesla Model S. It is a sedan with a price of $57,000 with the aim of competing with the likes of Audi A6, Mercedes E-Class and BMW 5-Series. The car has a seating of seven people when another third row of seats with rear facing are attached. The batteries available will last between 160 miles to 300 miles. The significance of this model is it has the capacity of swapping the battery in quick time and capability of recharging with the help of power sources available in 100V, 200V and 480V. By the year 2015 they will be launching two new models namely BlueStar and Model X to cater to the middle class (Anthony, 2014, pp. 112-121). Tesla has its own manufacturing unit and it has collaborated with two major automobile firms namely Daimler and Toyota. They also partnered with an electronic manufacturing firm Panasonic and another manufacturing enterprise Lotus Cars (Pinkse et al., 2014, pp. 43-60). The luxury sedan segments and the premium sports cars evolve to be a great advantage over other brands. Their unique selling proposition includes highly efficient battery efficient vehicle technology, positioning the market as a first mover, recognition of the brand and has some unique products in their kitty like powertrains, vehicle batteries, etc. SWOT Analysis This analysis is used to describe the internal and the external environment of the company. Internal environment includes the Strengths (S) and Weaknesses (W) while the external environment includes the Opportunities (O) and Threats (T). These are explained in details. Strengths (S) A firms strengths is analyzing the resources and the capability where it can have an upper hand against other firms. Their main unique selling propositions include cutting edge technologies related to various equipments like design of the vehicles, battery and powertrain technology. They have highly efficient products like range of the electric batteries which lasts upto 300 miles with one time charging and eye-catching designs of the vehicles like the Model S. Their management is open to new ideas and flexible in their working style and their leaders have an innovative thinking approach. They have positioned themselves as a first mover in the battery electric car market. They have built a superb reputation among the consumers through word of mouth and also the media have positive reviews about the company. The business model and their logistics network which is very innovative help them to have a competitive advantage over the others (De Pin, 2015, pp. 163-185). Weaknesses (W) Their structure that is business model and also the infrastructure is very costly due to absence of major economies of scale. As the electric vehicle industry is a new entrant so time and trust is required to be built to get a strong foothold in the automobile industry. Their recognition of the brand name is very limited as there are various brand names prevailing in the market and the big brand names have a strong legacy. The supplies for the components of electric vehicle are limited and it would create a problem if there is a rise in demand. There could be problems in the producing the output as Tesla manufacture their products with the help of Lotus Cars whose capacity of producing is very limited. So when there will be a high demand in the luxury sedan market they can face problems. Another problem with Tesla is they have very less number of stations for charging the vehicles, the mile range that is upto 300 miles, various types of charging options (Birk, 2015, pp. 20-25). Opportunities (O) There are some opportunities for Tesla Motors that are a boon to them which are described below. There are major advancements in the vehicle technology and that is good news for Tesla. By owning a battery electric vehicle, consumers could understand the benefits related to cost and environment. Due to increase in prices of gasoline, the producers and also consumers are looking for alternative power sources. Peak-oil pressures globally led to searching for other options. Various policies drafted by the government for infrastructures are required for adopting battery electric vehicles. Due to rising tension about the global warming and various pollutions in the environment led to the entry of the electric cars in the market. High chaos created to reduce to dependency of fossil fuels and security of energy helps Tesla to get a strong foothold in the market. Increasing number of mandates and the regulations by the government for adopting battery electric vehicles like providing subsidies to the electric vehicle, subsidizing those who are phasing out of the fossil-fuels, etc (Truong et al., 2016, pp. 14). Globally the governments are providing incentives like rebates, tax-breaks, loans with low interest rates and various grants for adopting the battery electric vehicles. Many sectors like the premium sports cars and the luxury sedan segments are still not touched by many brands and these areas can be of huge potential for Tesla (Nykvist Nilsson, 2015, pp. 329-332). Threats (T) There are some threats that need to be countered to sustain in the market. There is rise in various firms who are also selling BEV directly to the consumers. Rising of substitutes against BEVs like the plug-in hybrids, hybrids powered through gasoline, vehicles running with natural gas, ethanol powered vehicles and non-electric vehicles which are more fuel efficient than the electric vehicles. The entry of the big automobile firms in the BEV segment which have capability of higher economies of scale. Superior and efficient cutting edge technologies used in the BEV as compared to the technologies used by Tesla. Alternative sources of energy like vehicles run with hydrogen are creating a barrier for Teslas rise in the BEV segment. Decrease in the oil prices for a short period could hinder Teslas growth and people can use cars run by gasoline (Barmore, 2013, pp. 185). Strategic Marketing Plan of Tesla Their major marketing goals include generating demand for the vehicles by generating leads with the help of their sales personnel. Next is creating a long and lasting awareness about their brand in the minds of the consumers and have a good reputation in the corporate arena. Managing the existing customers so that they can be turned into loyal customers and create a strong market base with the help of the customers referring to others about their brand. Getting customer feedback is very important so that they can create more efficient product that can satisfy customers needs (Moritz et al., 2015, pp. 85-92). BCG Matrix for market growth rate: Star Market growth rate is extremely high as company has already able to expand in different geographical areas successfully Highly effective market penetration strategy implemented by Tesla Motors Question mark Limited consumer base for Tesla Motors due to high price Lack of well-developed infrastructure in the Australian market such as dealerships, factories, supply limitations Cash cows Tesla Motors have huge share of the market particularly in USA and some of the European countries but it had very low growth rate As a result, the company has to investment huge amount to ensure its growth in the new market Dogs Comparatively low market share in the Australian market. As a result, business units of Tesla Motors has face cost disadvantage Figure 1: BCG Matrix (Source: Contreras 2015) Marketing Strategy The firm has adopted the marketing strategy of Apple for cutting edge technologies. It started with the thought that any new technology that will be launched in the market is costly and the millionaire people will be the first customers to use the new technology. So, Tesla launched the model Roadster targeting the rich consumers in the premium sports car segment for the optimization of the technology before launching affordable cars to the mass consumers. Brand/Product Positioning The companys image and the positioning of their products for its battery electric vehicles emphasizes the features of the cars like using innovative technologies, reliability, attractive in terms of design and it is eco-friendly with zero emission of carbon dioxide (Birk, 2015, pp. 125). Market segmentation A firm can solve the consumers needs by segregating the vast heterogeneous market into small segments which can be easily manageable. Tesla has identified three different segments for adoption of their products. First is the market for the premium sports car. This is a small market which many people dont know about Tesla brand so this area can be targeted to sell the products. Next is the luxury vehicle sedan market. This is a large market where the competition among other reputed brands is very high. This is an area where there will be lots of customers to buy the BEVs. The last one is the mainstream vehicle market for the consumers. Here they will create affordable cars to target the mass consumers and can create a strong foothold in the market (Gomes, 2013, pp. 141-151). Product design strategy This strategy is related to the looks, feeling and the functioning of the product according to the demands of the consumers. Designing of the product enables to differentiate and helps in positioning of the product compared to other brands. Their major objective is the Model S that will create a sedan of middle size that can accommodate seven people with luggage and the car will be eco-friendly, various functions that suits customers needs and sporty look. The car boasts of zero-emission standard. It has a highly decorated interior with a touch screen of 17 inch and a control centre which is known as the iPhone of the auto industry. It has a battery with life expectancy upto seven years and it ranges from 160 miles to 300 miles (Rimmer, 2014, pp. 525-656). Product pricing strategy As the firm is a premium brand and uses innovative technologies that are costly. So they rolled out the high-end model named Tesla Roadster at a cost of $109,000. This master strategy is used to accommodate the unit costs which are high and also the cost of unit volume is low for a marketing model that is using cutting edge technology. Their main target is to sell the BEVs at a cheap price within the price range of $30,000 to $57,000 so that they can penetrate more into the auto market (Martins et al., 2015, pp. 99-117). Branding strategy They have already built a strong brand foundation by introducing the Tesla Roadster model. Model S which comes at a cost of $57,000 will attract large consumers which will help to increase the sales volume. The Model S design highlights a BEV brand which can be driven by both male and female, has advanced features with cutting edge technologies. The car can be used by everyone with superb safety features which makes it lovable for environment conscious consumers. The company has able to create the brand through the power of word-of mouth and through corporate events. The firm is creating a technological hub for building products, which are innovative like Model S and Roadster, and also various products like battery packs, components of powertrain, technology related to managing power supply and extra lines of BEV (Hardman et al., 2015, pp. 1625-1638). Product life cycle curve of Tesla Motors: In the Introduction stage, Tesla Motors will have to focus about the market penetration strategy so that it can able to connect with the major portion of the customer. Since, Australia as a market has huge amount of potential to increase the present level of revenue for the company. Tesla Motor has to spend huge amount of money on its marketing campaign. In the growth period, Tesla Motors will have to focus on the knowledge level of the potential customer. Since, it will help the company to gain different portion of the market. As mentioned earlier, Australian market has huge potential, which can help Tesla Motors to increase its present level of revenue. Maturity stage involves Tesla Motors to initiate innovative strategies, which can prolong the lifetime of newly introduced product of the company. For instance, Tesla has to initiate product trial for the customer to increase their present level of satisfaction. The company also will have to secure its retail distribution so that it can avoid the decline stage of product life cycle for a longer time. Figure 2: PLC of Tesla Motors (Source: Gomes 2013) Sales and Service strategy Tesla doesnt have any franchises to sell their products. They sell their cars and market them directly to the customers with the help of stores owned by the firm all over the world, through telecalling or meeting the person at their headquarters or through corporate events. Tesla has opened their stores which have a higher visibility, premium outlets in the main metropolitan areas which are a trend setter for the public (Crane, 2015, pp. 652). The stores opened by the firm act as showrooms are designed in such a way that the customers get to know about the benefits of owning a electric vehicle and the specific beneficiaries of having a Tesla car. The stores are equipped with snack which are provided free of cost, coffee bars, couches which are very comfortable and fast internet connectivity. The Tesla customers engage directly with highly skilled Tesla employed sales and service personnel which are quite different from the buying experience when the customers enter into a traditional vehicle franchise outlets and their service centers. In the future they will introduce Mobile service vans for servicing the Tesla vehicles situated in the remote locations (Reinecke, 2014, pp. 84-88). Marketing Communications plan The plan should be crafted for educating the sales prospects about the advantages of owning a Tesla car as compared to other electric, hybrid or gasoline powered cars. They should inspire the prospects to visit their stores to get a firsthand experience about the products. Tesla should interact with firms customers, sales personnel of their retail outlets, industry analysts and the media addressing the different needs of each of the groups in a transparent way. This helps them to eradicate further talks with any third party or any dealer outside their network (Abdulsater et al., 2014, pp. 215-238). Advertising Strategy The firm should give importance to the special events and the conferences that are at par with Apples MacWorld Expo and the Apple Expo. These types of events attract a lot of sales prospects and the media people. They should launch campaigns which should contain creative themes like Drive Different that would attract creative and innovative customers for engaging (Hirsch Hirsch, 2016, pp. 52-56). They can be successful by introducing a series of BEVs with the help of media outreach and reviews, explaining the importance of electric vehicle technology and reinforcing their product line with the help of the models like Roadster and Model S. They have positioned themselves as the first firm to commercially manufacture an all-electric car that complies with the federal laws and is successful in becoming a market leading range with a single charge. Due to extensive media outreach globally and through word-of-mouth they have able to scale higher without any specific advertising plan and their marketing costs are very less. Another strategy would be highlight the members of the Tesla design team in main media outlets which focuses on green technology, automobile freaks, automobile technology, etc. (Contreras, 2015, pp. 787). Sales promotion strategies Tesla has showcased their products in Frankfurt, Los Angeles and Detroit auto shows. They should create specialist events once in a year and several conferences which should be on the same page like the Apples Mac World Expo and the Apple Expo. The firm should have a partnership with top notch car magazines like Car and Driver or Motor Trend for supporting the publication of Teslas specialty magazine focused on the electric vehicle industry like TeslaWorld or EVWorld. By collaborating with the major green, clean energy non-profit organizations for promoting the advantages of BEVs. They should join various programs initiated by the government for promoting to adopt the electric vehicles and provide different incentives for purchasing electric vehicles (Yeleti Sayed, 2015, pp. 56-69). Budget allocation Marketing technique Investment amount Expected income Search engine marketing and website and marketing $15 $22 Direct marketing $10 $18 Event marketing $5 $22 Social media marketing $25 $17 Display marketing $17 $12 Video marketing $23 $10 Electronics marketing $25 $26 Table 1: Budget allocation (Source: Contreras 2015) Recommendations The company must continue to build innovative products and also launch various cars with creative designs. The firms electric vehicles of innovative technologies, battery technology and components of powertrain for electric vehicles have created a strong foundation for Tesla. They should build few and memorable products which should be of highest quality as compared to other auto makers. Ads created should be very unique, focusing on high quality and should be effective for creating a stimulating effect in the minds of the consumer. Tesla should create a theme like Drive Different for showcasing to the world about their eco friendly and sporty look cars. To create a good public relation they should place their products in motion pictures and television shows. The enterprise should launch their products in high profile events by discussing about the cutting edge technologies and eco-friendly BEVs (Thomopoulos Givoni, 2015, pp. 1-14). Conclusion Due to rise in oil prices, global warming, various types of environmental pollution and environment conscious consumers, battery electric vehicles are set to rule the automobile industry (Bohnsack et al., 2014, pp. 223-232). Many brands which have a rich legacy in the automobile industry have started to position themselves by launching various BEVs which have a larger market share than Tesla and have various advantages related to prices, production and marketing. 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